This role involves a combination of digital marketing tasks and creative video editing/graphic design work. The ideal candidate will have a proactive mindset and be ready to assist with content planning, execution, and troubleshooting.
Key Responsibilities:
- Manage Google My Business SEO for healthcare clients.
- Drive LinkedIn growth by creating and managing campaigns.
- Handle YouTube marketing, including channel growth, video optimization, and analytics.
- Plan, organize, and schedule content calendars and timelines for various projects.
- Ensure smooth delivery of digital marketing activities, monitoring performance metrics.
- Create and edit videos and graphics as part of the creative process (40% of the role).
- Collaborate with the team to ensure all projects align with the clients' goals and branding.
- Stay updated on digital marketing trends and best practices, especially in the healthcare industry.
- Troubleshoot any issues that arise with content, platforms, or marketing strategies.
Skills Required:
- Strong understanding of digital marketing, including SEO, social media platforms, and analytics.
- Basic to intermediate skills in video editing (Adobe Premiere, Final Cut Pro, etc.).
- Basic knowledge of graphic design (Canva, Photoshop, Illustrator, etc.).
- Excellent communication and project management skills.
- Familiarity with tools such as Google My Business, LinkedIn, YouTube Studio, and analytics platforms.
Anuj Pathak is the founder of Rods and Cones, a creative agency in Delhi that specializes in customer acquisition and content creation helping you grow your business.
