1. Develop and execute a comprehensive digital marketing strategy aligned with business objectives and Identify market trends, competitor activities, and opportunities for strategic positioning
2. Build and maintain a strong online brand presence for the company and develop and implement brand awareness campaigns through various digital channels
3. Manage the planning, execution, and optimization of marketing campaigns across various channels, including digital (email, social media, PPC, SEO), events, webinars, and traditional media
4. Analyze data and key performance indicators to measure the success of digital marketing efforts
5. Develop and execute a content strategy that showcases the company's expertise via creating engaging and informative content for various digital channels
6. Develop and implement social media campaigns to engage the target audience and leverage social platforms for customer interaction
Innovative Edge Consulting is an IT company located in Gurugram. We specialize in technologies and solutions for smart cities, smart homes, smart townships, prop-tech, and ed-tech domains. Our expertise lies in data-driven insights, cutting-edge analytics, and smart automation. We are dedicated to exploring the possibilities of artificial intelligence (AI) and creating innovative applications.