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We enable women to feel the power of movement by engineering athletic gear that supports them to elevate their performance. We work in conjunction with people who share the same vision, purpose, and drive as us which is to inspire performance and the belief that they are built for more. BIRCH'S fits are intentional and purposeful. Our designs, cuts, technical fabrics, seams, and fits are selected after optimizing scientific research and customer feedback. We keep fit, feel, flatter, and function at the core of our product development process to drive athletic performance. BIRCH is where knowledge meets fit.
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