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FirstHive is a customer data platform that builds unique customer identities by aggregating data from across all sources of customer interactions and customer transactions (viz. ERP, CRM, website, social, PoS, mobile app, customer care, etc.). FirstHive also supports the creation and execution of customer engagement campaigns across email, SMS, voice, browser, website, mobile applications, and social channels like Facebook, LinkedIn, Twitter, and Instagram. It enables a marketer to use behavioral triggers from a particular channel to initiate an action on another channel while providing complete visibility through comprehensive dashboards and analytics, in real-time.
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