Foxtale started in response to our experience as consumers. Over the years, we have realized that quality skincare products are a luxury accessible to a few women in India. With Foxtale, we wanted to change that—create a skincare brand that puts consumer needs at the center of everything—in our research, in our formulations, and in our community. Because we look at skincare as a source of happiness, we also look at it as an essential right. We truly believe feeling good in your skin is a right that should be accessible to all, not a privilege you can access if you have the time and money for it.
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