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GoKiwi is an early-stage startup based in Bengaluru and it plans to leverage 'Credit on UPI' rails that NPCI has recently launched. The plan is to create one of the largest D2C plays in the credit space. The go-to-market will be in the form of an app that will be very similar to a TPAP app like GPay/PhonePe with a built-in 'Credit on UPI' facility versus a savings account (that we generally use). The customer will now have the power of 'Choice'.
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