Idam Natural Wellness Private Limited is a house of FMCG brands backed by Ananta Capital. We are on a mission to make multiple categories ranging from skincare, cosmetics, pet care, daily consumables, etc., accessible- all with our customer-first approach. The vision with our portfolio brands is to be a conscious & conscientious partner in all walks of life, to all demographics and genders, through all their age and stage lifecycles. The founders of the group Aakash and Saahil come from humble beginnings but have a deep-rooted passion for creating a global organization with not just safe and natural products, but also giving India effective choices at accessible prices.
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