All advertising is supposed to do is leave the consumer wanting to know more. But think about it, what compels us to know more or want more? The basic desire. We firmly believe that all brands existent today can be pegged onto a human desire. A great brand will latch itself onto more than one desire. Right from the desire to belong to the desire for love, all are universally relevant. And of course, change with time. Brands can fulfill these various desires. All it takes is an experience.
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