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SAR Group was established in 1988 by Mr. Rakesh Malhotra who over the last 24 years built the luminous brand. The group would now like to focus on the environment and build new businesses that can make life more efficient and comfortable for the people. With this in mind, the group aims to set up five key businesses in the areas of water clean technology, telecom electricals real, and ereal state. We also have a venture fund that will invest in passionate entrepreneurs in early growth stage companies. SAR Group has a rich legacy of more than 30 years and houses brands like Livpure, Livguard, Ncubate, Livfast, and HEKA among others.
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