MyShubhLife is India's next-gen digital lending and savings platform. We have developed unique data science models to democratize credit for millions of borrowers. Our loan customers are drawn from the next half billion segments, who are not yet part of the formal credit system. This segment comprises households with an annual income between INR 1.4 lacs to 4.5 lacs and forms 45% of the society but has access to only 8% of the formal credit. Real-time analytics and credit reports based on alternative data enable us to reach unserved and underserved market segments. MyShubhLife aims to make fair and transparent credit available to people to provide meaningful financial inclusion. MyShubhLife has further strengthened its financial inclusion goal through its financial wellness program, for corporates and individuals. We have now expanded our portfolio to include mini and micro-loans, insurance, mutual fund SIPs, tax filing service, and feature-rich savings accounts.
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