The Good Doll (TGD) is the marketing arm of an enabling ecosystem anchored by Indian Yards Foundation (IYF) in the Nilgiris mountains. IYF, a not for profit enterprise, up-skills women from rural & indigenous communities of The Nilgiris with craft forms and subsequently enables them into craft clusters that produce fabric dolls using upcycled pre consumer textile waste from their hamlets for the urban communities. TGD, a for profit, then provides with the market linkages. This ecosystem is aimed at instilling an entrepreneurial mindset in the minds of women from these mountain communities so that the women and, eventually the communities are onto a path of self sustenance. Our range of fabric dolls are a sustainable alternative to barbie's and other plastic toys out there in the market. They are body positive, colour inclusive and their garments are changeable making them perfect for pretend play.
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