Assistant Manager - Marketing Job

Key responsibilities:

1. Coordinate, execute, and monitor marketing campaigns across digital channels such as social media, email, and in-app notifications
2. Analyze campaign performance and optimize strategies to achieve target metrics such as CTR and conversion rates
3. Track and analyze customer data, campaign results, and user behavior using tools like Google Analytics, Firebase, and Excel
4. Create detailed reports on marketing performance and provide actionable insights to improve future campaigns
5. Develop user segmentation strategies based on behavior, demographics, and purchase history to deliver personalized marketing
6. Ensure targeted messaging for different user cohorts, such as first-time users, repeat customers, and loyal users
7. Collaborate with design, development, and product teams to align marketing strategies with app features and updates
8. Work with astrologers and service providers to create engaging campaigns for consultations, pujas, and remedies
9. Set up and manage workflows for marketing automation tools, including push notifications, SMS campaigns, and email marketing
10. Ensure that automated campaigns are timely, personalized, and optimized for user engagement

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