1. Optimize the pricing strategy for channel projects to maximize revenue and margins
2. Serve as the custodian and publisher of all revenue, cost, and margin-related MIS for internal stakeholders
3. Develop a comprehensive understanding of the broadcast industry and clients through reports, trends, BARC data, and share insights with the sales team
4. Conduct weekly television ratings analysis, tracking competition, and mapping for the YME + movie genre across active advertisers
5. Identify key advertising movements shaping the genre and TG viewing habits
6. Provide weekly viewership insights to the sales team
7. Support the ad-sales team with post-analysis of client campaigns including FCT consumption trends, viewership trends, and CPRP analysis
8. Maintain regular weekly and monthly MIS reports
9. Provide support for all macro-level TV viewership projects and analyses required by the business
10. Collaborate and provide support across various functions within the business unit as needed
11. Assist in preparing presentations and data analysis for the leadership team
12. Coordinate and share data in various formats for dashboards to the central sales team
13. Generate brand integration ideas based on brand briefs
Skill(s) required
Data AnalysisDigital AdvertisingEffective CommunicationInterpersonal SkillsMarket AnalysisProject ManagementReport WritingSales
Viacom18 Media Pvt. Ltd. is amongst India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas and merchandise. Its portfolio of 38 channels, including marquee brands such as Colors, Nickelodeon, MTV, Vh1, and Comedy Central, across general entertainment, movies, sports, youth, music and kids genres delights consumers across the country. JioCinema represents the future of digital entertainment in India as it revolutionizes the way millions of users consume entertainment and live sports, one screen at a time. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.