Assistant Team Lead - Offline Marketing Job

Key responsibilities:

A. BTL Activations & Events:
1. Understand city landscape to effectively implement micro-market activations and target specific audience segments effectively
2. Plan, coordinate, and execute BTL activities, events, and promotions in malls, RWAs, lab centers, and organize health camps for lab tests and diagnostics awareness

B. Branding & Collaterals:
1. Develop and manage the procurement and distribution of marketing collaterals for various stakeholders across initiatives
2. Ensure consistency in branding across all offline activities and materials

C. Execution, Fieldwork, & Vendor Management:
1. Oversee the on-ground execution of marketing campaigns ensuring they are delivered on time as per the brand positioning, and within budget
2. Coordinate with cross-functional teams and vendors to ensure seamless implementation of marketing strategies
3. Manage relationships with vendors and agencies including coordination, reviews, and performance assessments

D. Insights & Reporting:
1. Conduct pre- and post-analysis of all marketing activities to assess their effectiveness and impact
2. Generate detailed post-mortem reports with insights and learnings to optimize future campaigns
3. Track and report on key performance indicators (KPIs) and return on investment (ROI) for all offline marketing activities

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Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.