1. Demand generation: Identify and execute strategies to drive awareness and demand
2. Content Marketing: Develop and manage a content marketing strategy that includes blog posts, whitepapers, case studies, and other resources to educate and engage our target audience
3. Email Marketing: Develop and execute email marketing campaigns to nurture leads and retain customers. Analyze email performance and optimize campaigns for maximum impact
4. Social Media: Manage and grow our social media presence on platforms such as LinkedIn, and others to connect with potential customers and industry influencers
5. Analytics & Reporting: Monitor, analyze, and report on the performance of marketing campaigns using relevant KPIs to make data-driven decisions and optimize strategies
6. Competitive Analysis: Stay informed about industry trends, competitor activities, and market changes to adapt and refine marketing strategies accordingly
7. Collaboration: Work closely with cross-functional teams, including sales, product, and design, to ensure alignment and successful execution of marketing initiatives
Best suited for candidates who: (Skills/Experience)
1. Bachelor's degree in marketing, business, or a related field
2. Proven experience in B2B marketing, preferably in the technology or software industry
3. Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing
4. Experience with marketing automation tools and CRM platforms
5. Excellent written and verbal communication skills
6. Analytical mindset with the ability to interpret data and make data-driven decisions
7. Creative thinker with the ability to develop engaging marketing content
8. Self-motivated and able to work independently as well as part of a team
9. Knowledge of the drone industry and its ecosystem is a plus
10. Ability to adapt to a fast-paced startup environment
FlytBase is a Silicon Valley and Pune-based startup, building the world's first Internet of drones platform for deploying fully-automated and intelligent commercial drones at scale. FlytBase is led by a team of experts in robotics, computer science, and AI/ML technologies, and is a global leader in drone automation. FlytBase Labs is based out of Pune, India.
FlytBase is a deep-tech startup that provides hardware-agnostic software solutions to automate and scale drone operations. The team comprises young engineers and designers from top-tier universities such as IIT-B, IIT-KGP, University of Maryland & Georgia Tech, and with deep expertise in drone technology, computer science, electronics, and robotics. It is the world's first internet of drones platform (IoD) that allows seamless & cloud-connected deployment of intelligent drone fleets for a variety of business applications.
