As a Content and Brand Marketing Manager, you will be responsible for leading marketing initiatives across social media, Influencer Marketing, Content, and Community. What you will do:Devising and executing killer marketing strategies in line with the companys brand visionLeading and inspiring a talented marketing team, managing at least 3+ individuals to greatnessShaping the companys social media presence, ensuring a consistent and engaging vibe across platformsForging and maintaining relationships with influencers, conjuring impactful campaigns for wider brand reachDriving the creation of jaw-dropping, on-brand content across channels, from websites to blogsCultivating a lively community around the brand, enhancing engagement and loyaltyAnalyzing campaign performance, using data insights to optimize strategies for maximum brand impactWhat you need to have:Bachelors degree in marketing, Business, or a related field4+ years as a Brand Manager (or similar) in D2C or marketing agenciesProven track record of leading and managing teamsJedi-level understanding of social media, influencer marketing, content creation, and community engagementExceptional leadership and team management skillsStrategic thinker with a flair for creativityStrong interpersonal skillsAnalytical mindset, turning data into marketing goldKnowledge of industry trends
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 2000 employees and has serviced millions of borrowers to accomplish their dreams. The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 studentsThe leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
