Branding Manager - Jewelry Industry Job

Company Overview
Gamut HR Solutions, headquartered in Hyderabad, specializes in offering tailored job placement services. With a team of 2-10 employees, we are committed to connecting skilled professionals with roles that suit their career aspirations. Learn more about us at Gamut HR Solutions.

Job Overview
We are seeking an experienced Senior Branding Manager for our jewelry industry client in Hyderabad. This is a full-time role requiring 7 to 10 years of experience. The ideal candidate will have a strong background in brand strategy and a passion for developing effective branding and marketing campaigns.

Qualifications and Skills
Proven experience in brand strategy development and implementation with a focus on success. (Mandatory skill)
Extensive market research skills to analyze market trends and consumer needs. (Mandatory skill)
Expertise in product positioning to differentiate and sustain products in competitive markets. (Mandatory skill)
Strong skills in visual merchandising to enhance the product appeal and drive sales effectively.
Ability to conduct competitive analysis to evaluate competitors and market strategies.
Experience in developing and executing marketing campaigns to enhance brand visibility.
Proficiency in creating and maintaining a strong brand identity that resonates with the target audience.
Deep understanding of consumer behavior to tailor strategies and meet consumer expectations.

Roles and Responsibilities
Develop and execute comprehensive brand strategies that align with the company's objectives.
Conduct in-depth market research to identify trends and insights that inform branding initiatives.
Define and position products in the market to effectively communicate their unique values.
Collaborate with cross-functional teams to ensure consistent brand messaging and positioning.
Lead visual merchandising efforts to enhance the aesthetic appeal of products in retail settings.
Monitor and evaluate competitive brands to identify opportunities and potential threats.
Plan and oversee the execution of marketing campaigns to strengthen brand equity.
Analyze consumer feedback and behavior to refine branding strategies and improve engagement.

Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.