Help us find symbiotic tie-ups and partnerships with global brands, through creative solutions to engage with their TG in a meaningful way to achieve their goals.
Key responsibilities:
1. Interpret the brief from the client to understand the brand positioning, key challenges, brand/initiative objectives, and resources available and drive ideation and execution across all relevant properties
2. Understand all the sellable commodities of each IP including media, content, digital, and on-ground, and develop more such commodities
3. Stay on top of the trends in a rapidly changing media market and client industries by continuously upgrading and learning
4. Build and foster meaningful national and global partnerships across non-revenue partners
5. Develop and update an ideal lead generation and step-wise pitching process using relevant technology
6. Execute the agreed plan through key stakeholders in all relevant vehicles for each campaign
7. Measure and report on the success of marketing campaigns to the brand and partners
8. Create draft emails, and pitches communicating clear deliverables for each IP and campaign
9. Populate the sponsors and partners database regularly
10. Build meaningful relationships with partners globally for IPs to ensure maximum brand participation
11. Brief & brainstorm with the creative team, ensuring smooth execution and delivery
12. Collaborate closely with the creative team, graphic designers, and video team throughout concept development, presentation, and execution
13. Working closely with clients in daily accordance and communicating feasible campaign deliverables and timelines internally as well as externally
14. Create a timeline to process and aim to achieve the monetary target of each quarter
15. Post activity, communicate all delivered deliverables to the sponsors, and create an engaging report with all proofs of work
16. Take follow-ups, weekly follow-ups on the deals pitched to clients
feedback & changes, keeping in line with the client's feedback required on a pitch
This role needs a balance of very strong marketing creativity and commercial acumen
You should be able to convey with clarity & effectiveness across verbal and written communications. This role will require doing presentations, calls, and in-person meetings with clients regularly
Nerves of steel and ability to work under pressure and meet deadlines
Interpersonal skills and ability to work independently and as part of a team
Ability to multitask & work on multiple projects simultaneously
Salary
Duration:
Salary during probation:
After probation:
Annual CTC: ₹ 5,00,000 - 6,00,000 /year
Perks
Informal dress code 5 days a week Free snacks & beverages
IFP (Previously India Film Project) is a content festival held in Mumbai, India. The festival features a flagship 50-hour filmmaking challenge, where participants are given 50 hours to make a film after which a panel of judges select award winners. The competition has run each September since 2011 and is deemed as largest creative collaborative activity.
In 2016, the organizers added a two-day on-ground festival in Mumbai which talks about various aspects of creation across films, digital, literature, and music with interesting conversations, workshops, and performances. over 20,000 content enthusiasts attend the festival every year making it one umbrella place for creators.
in 2017, IFP also added a writing challenge, storytelling challenge, and design challenge. in 2022, IFP also added a standup challenge and photography challenge.
