Business Development Associate Job

Key Responsibilities:

a. Telesales & Customer Engagement:
1. Make outbound calls to prospective students, parents, and educational institutions to promote the institute's courses and programs.
2. Provide accurate information about the courses, admissions process, and other related services.
3. Follow up with leads generated through marketing efforts to convert inquiries into enrollments.
4. Maintain detailed records of calls and interactions in the CRM system.

b. Marketing Support:
1. Assist in the creation and execution of digital and traditional marketing campaigns, including email marketing, social media, and print materials.
2. Research and suggest new marketing strategies to help improve engagement and student acquisition.
3. Collaborate with the marketing team to gather insights and data for campaigns.
4. Monitor and analyze the performance of marketing efforts and assist in reporting.

c. Content Creation & Distribution:
1. Help develop content for promotional materials, including brochures, flyers, email newsletters, and social media posts.
2. Coordinate the distribution of marketing materials to potential clients and leads.

d. Market Research:
1. Conduct market research on trends in education and competitor activities to identify opportunities for growth.
2. Compile data and feedback from telesales calls to provide insights into customer needs and preferences.

e. Administrative Support:
1. Assist with general administrative tasks related to marketing and sales operations.
2. Ensure smooth communication between the sales and marketing teams.

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