I. Strategic Planning & Execution
1. Develop and implement data-driven digital marketing strategies to drive customer acquisition and maximize ROI across India.
2. Design, execute, and optimize multilingual digital campaigns targeting regional audiences.
3. Lead performance marketing, SEO, social media, email, and influencer marketing campaigns.
4. Analyze industry trends, competitor strategies, and customer behavior to enhance marketing efforts.
II. Customer Acquisition & ROI Optimization
1. Drive pan-India lead generation through high-impact marketing campaigns, optimizing Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Customer Lifetime Value (CLV).
2. Leverage data analytics, CRO (Conversion Rate Optimization), and A/B testing to improve campaign performance.
III. Multilingual & Regional Marketing
1. Develop and execute regional and multilingual marketing strategies to engage diverse audiences.
2. Collaborate with content creators, translators, and designers for region-specific campaigns.
3. Implement localization techniques to boost ad performance across various linguistic and cultural segments.
IV. Influencer & Social Media Marketing
1. Identify, onboard, and manage influencers, brand ambassadors, and content creators to extend brand reach.
2. Execute influencer campaigns across platforms such as Instagram, YouTube, Facebook, LinkedIn, and regional channels.
3. Track influencer performance, engagement metrics, and ROI to optimize impact.
V. SEO & Content Marketing
1. Lead organic growth strategies, including on-page/off-page SEO and multilingual SEO.
2. Develop high-converting landing pages and ad creatives.
3. Oversee content marketing campaigns tailored for regional audiences.
VI. Analytics & Performance Tracking
1. Use tools like Google Analytics, Google Ads, Facebook Business Manager, and CRM platforms to monitor performance.
2. Generate detailed reports on lead quality, conversion rates, engagement, and ROI.
3. Provide actionable insights and recommendations for continuous optimization.
Lotlite Technologies specializes in technical and corporate training, as well as placements. Our mission is to empower professionals and businesses by providing cutting-edge training solutions and seamless placement opportunities. As we continue to grow, we're looking for a motivated telecaller intern to join our team and contribute to engaging potential clients, offering consultations, and building strong relationships to support our business development efforts.
