Content Creator & Social Media Specialist Job

Key Responsibilities:

a. Content Ideation & Creation:
1. Create engaging content (written posts, graphics, reels, carousels) for platforms like Instagram, Facebook, LinkedIn, and Twitter.
2. Develop blog articles, product descriptions, and other web content aligned with our brand voice and target audience.

b. Social Media Strategy:
1. Manage the content calendar to ensure consistent and timely posting.
2. Drive engagement by responding to comments, DMs, and creating interactive polls or stories.
3. Collaborate with the design/photography team to source high-quality visuals for campaigns.

c. Analytics & Reporting:
1. Monitor and analyze social media metrics like engagement rate, follower growth, and click-through rates.
2. Prepare monthly performance reports and recommend strategies for improvement.

d. On-Page SEO:
1. Conduct keyword research and optimize meta tags, titles, descriptions, and on-page content for search engines.
2. Collaborate with the website development team to implement SEO-friendly structures like internal linking.

e. Content Optimization:
1. Ensure all blog posts and landing pages are SEO-optimized with target keywords, proper formatting, and relevant backlinks.
2. Track and improve organic traffic to the website using tools like Google Search Console and Google Analytics.

f. Competitor Analysis:
Monitor competitors' SEO performance and recommend strategies to stay ahead in organic rankings.

Required Skills & Qualifications

Experience:
1. Minimum 1-2 years of experience in content creation, social media management, and basic SEO optimization.
2. Prior experience in health/wellness, FMCG, or agriculture-related brands is a bonus but not mandatory.

Technical Skills:
1. Proficiency with social media tools (e.g., Facebook/Instagram Insights, Hootsuite/Buffer).
2. Hands-on experience with SEO tools like Google Analytics, Search Console, and basic keyword research platforms (e.g., Ubersuggest, Ahrefs, or SEMrush).
3. Familiarity with content creation platforms like Canva or Adobe Spark; bonus points for basic Photoshop or Illustrator skills.

Soft Skills:
1. Strong writing, editing, and storytelling skills to craft compelling narratives.
2. Creative mindset with the ability to generate engaging ideas for content and campaigns.
3. Strong organizational and time-management skills to handle multiple tasks simultaneously.

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