Content Marketing Associate Fresher Job

Key responsibilities:

1. Content strategy development: Collaborate with marketing and other teams to create a comprehensive content strategy aligned with the overall business goals. This includes understanding the target audience, market trends, and competitors
2. Content creation: Produce various types of content such as blog posts, articles, videos, infographics, whitepapers, and more. The content should be informative, engaging, and aligned with the brand voice
3. SEO optimization: Incorporate basic search engine optimization (SEO) principles into content creation to enhance the discoverability of content in search engine results
4. Content distribution: Develop a plan to distribute content across various channels, including social media, email marketing, and other online platforms
5. Social media management: Manage and grow the company's presence on social media platforms by sharing relevant content, engaging with the audience, and participating in relevant conversations
6. Analytics and reporting: Use analytics tools to track the performance of content marketing efforts. Analyze data to understand what works and what doesn't and make data-driven decisions to improve future content strategies
7. Brand consistency: Maintain consistency in brand messaging and voice across all content to reinforce the company's identity and values
8. Content calendar management: Develop and maintain a content calendar to ensure a consistent flow of content and timely delivery of campaigns
9. Lead generation: Work towards using content as a tool for lead generation. This may involve creating content that attracts and nurtures leads through the sales funnel
10. Customer engagement: Foster engagement with the audience through various channels, responding to comments, and actively participating in discussions
11. Research: Conduct research on industry trends, competitors, and target audience to contribute valuable insights to the content creation process

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