1. Content strategy development: Collaborate with marketing and other teams to create a comprehensive content strategy aligned with the overall business goals. This includes understanding the target audience, market trends, and competitors
2. Content creation: Produce various types of content such as blog posts, articles, videos, infographics, whitepapers, and more. The content should be informative, engaging, and aligned with the brand voice
3. SEO optimization: Incorporate basic search engine optimization (SEO) principles into content creation to enhance the discoverability of content in search engine results
4. Content distribution: Develop a plan to distribute content across various channels, including social media, email marketing, and other online platforms
5. Social media management: Manage and grow the company's presence on social media platforms by sharing relevant content, engaging with the audience, and participating in relevant conversations
6. Analytics and reporting: Use analytics tools to track the performance of content marketing efforts. Analyze data to understand what works and what doesn't and make data-driven decisions to improve future content strategies
7. Brand consistency: Maintain consistency in brand messaging and voice across all content to reinforce the company's identity and values
8. Content calendar management: Develop and maintain a content calendar to ensure a consistent flow of content and timely delivery of campaigns
9. Lead generation: Work towards using content as a tool for lead generation. This may involve creating content that attracts and nurtures leads through the sales funnel
10. Customer engagement: Foster engagement with the audience through various channels, responding to comments, and actively participating in discussions
11. Research: Conduct research on industry trends, competitors, and target audience to contribute valuable insights to the content creation process
MBA Marketing or English Graduates with 2 years of total experience
Salary
Duration: 3 months
Salary during probation: ₹18,000 - 20,000 /month
After probation:
Annual CTC: ₹ 2,00,000 - 2,40,000 /year
Number of openings
3
About Duutha
Duutha is a content and digital marketing organization. Duutha helps organizations lower customer acquisition costs by taking the right message to the right buyer. Duutha also helps organizations grow organically by engaging users with good informative and useful content across the internet.