The content marketing executive will be responsible for creating compelling and engaging content for various channels, including emails, SMS, WhatsApp, push notifications, landing pages, ads, and social media. This role requires a creative thinker with a strong foundation in marketing and the ability to craft content that resonates with our target audience.
Key responsibilities:
1. Event marketing: Develop captivating content for marketing via email, SMS, app notifications, WhatsApp, brochures, leaflets, and collateral for both physical and virtual events. Collaborate with cross-functional teams to ensure alignment with overall marketing goals. Craft event scripts, agendas, and other communication materials to enhance attendee experience
2. Digital ad copies: Create persuasive and attention-grabbing ad copies for digital campaigns across various platforms. Conduct A/B testing to optimize ad performance and improve conversion rates. Stay updated on industry trends and competitor strategies to refine and enhance our ad messaging
3. YouTube scriptwriting: Generate engaging and informative scripts for YouTube videos that align with our brand voice and messaging. Coordinate with video production teams to ensure the seamless execution of video content. Monitor video performance metrics and provide insights for continuous improvement
We are the largest and most active online platform for international education! Yocket was established in 2015 with a mission to connect people to the world's best learning opportunities. Today, Yocket is the largest community-driven online platform for international education. We specialize in premium counseling services for students with ambitions of pursuing higher education abroad by connecting them to the best universities in the world. We offer a comprehensive range of services, including expert counseling, test preparation, visa assistance, and even loans to facilitate your educational journey. To date, we have helped more than 1,000,000 students across countries pursue their higher education. Our students have secured admissions in all of the world's top 100 global universities, including prestigious institutions such as Harvard University, Massachusetts Institute of Technology, Stanford University, University of Oxford, University of California, and Columbia University.
