Job Title: Content Writing Associate
Department: Marketing
Employment Type: Full-time
Location: Lower Parel, Mumbai
Work Experience: 1-2 years (full-time)
About Job:
We are looking for a content writer who understands web writing, SEO best practices, and brand-centered storytelling. You will craft various content types including website copy, blog posts, and guest posts that address our target audiences and promote our brand.
You will research industry topics and trends, optimise content for organic search, revise and edit pieces, and collaborate with other writers and marketers to ensure brand consistency.
Ideal candidates should have SEO experience, be skilled in using writing tools, and excel at creating strategic, detail-oriented content while meeting deadlines and delivering results.
Key Responsibilities
Write high-quality, SEO-optimised long-form and short-form content for the website (blogs, guest posts, etc.) to drive website traffic, engagement, and conversions.
Perform keyword research, competitor & content gap analysis and industry research to inform content development.
Ensure all content meets Google's Helpful Content Update, focusing on creating valuable, informative, and user-focused content. Follow EEAT guidelines to build trust and authority in the digital marketing & education industry.
Track analytics and performance using SEO tools like Ahref or Semrush to refine and optimise content strategies.
Regularly use tools like Copyscape and AI content detectors to ensure all content is original, plagiarism-free, and human-written.
Skills & Qualifications
1-2 years of proven experience in content writing, preferably in the digital marketing & education industry.
Strong understanding of SEO principles, including keyword research, on-page optimisation, meta tags, internal linking, and content structuring.
Excellent command of the English language, with strong grammar, style, and communication skills.
Ability to adapt writing style to suit various audiences and platforms.
Keen attention to detail, with strong proofreading and editing skills.
Familiarity with content management systems (e.g., WordPress, Strapi) is a plus.
Every human problem in recent times has been answered with a digital solution, be it Facebook, Uber, Amazon, etc. The success of these companies lies in their understanding of the importance of ensuring every digital aspect of their product is of the highest quality. Developing a successful solution requires a high level of coding, sophisticated design, a well-planned digital marketing strategy, and a viable e-commerce channel to sell the final product. Therefore, we have developed specialized schools for each of these areas to provide world-class knowledge and skills in every aspect of the digital universe.
