We are looking for a digital marketing specialist (SEO/SEM) to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all demand generation activities, including paid campaigns on social media, Google, Yahoo, and Bing to maximize ROI.
Key responsibilities:
1. Execute tests, collect and analyze data and results, identify trends and insights in
2. order to achieve maximum ROI in paid search campaigns
3. Track, report, and analyze website analytics and PPC campaigns
4. Optimize copy and landing pages for search engine marketing
5. Perform ongoing keyword discovery, expansion, and optimization
6. Research and implement search engine optimization recommendations
7. Research and analyze competitor tracking and optimization strategy
8. Develop and implement link building strategy
9. Work with the development team to ensure SEO best practices are properly
10. implemented on newly developed code
11. Work with editorial and marketing teams to drive SEO in content creation and content programming
12. Recommend changes to website architecture, content, linking, and other factors to
13. improve SEO position for target keywords
14. Strategize and implement paid marketing activities on social media platforms like LinkedIn to promote products and services
15. Implement Google Tag Manager & Google Analytics
Hands-on experience with managing SEO activities, preferably from an agency or B2B SaaS background with exposure to Google Ads, Tag Manager, and remarketing
Proven SEM experience managing PPC campaigns across social media, Google, Yahoo and Bing
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, or Adobe analytics)
Experience with bid management tools
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
Hands-on experience with demand generation activities for B2B companies will be given preference
Annual CTC: ₹ 3,00,000 - 4,00,000 /year
Blufig is a full-service marketing agency with an exclusive focus on inbound marketing, creative and digital. With over 100 man-years of experience spread across marketing, leadership, design, inbound, digital, and operations, our team is best poised to execute complex marketing programs for enterprises as well as startups.
