We are on the lookout for a dedicated Marketing Associate with a flair for content creation. This role will be instrumental in driving our content marketing strategy across social media, email marketing, and our website's blog, aiming to amplify our brand's voice, enhance engagement, and boost conversions.
Key responsibilities:
1. Develop, write, and curate high-impact content for social media channels, ensuring brand consistency and engaging storytelling
2. Write compelling blog posts for the website to resonate with the audience and position AVIT as an industry thought leader
3. Craft engaging email content to build stronger subscriber relationships, promote products, and drive conversions
4. Segment email lists for personalized content delivery
5. Monitor, analyze, and report on email campaign performance, optimizing for higher engagement metrics
6. Collaborate with cross-functional teams, including sales and product divisions, to align content strategy with company objectives
7. Stay updated with industry trends to keep content fresh and relevant
8. Monitor and analyze content KPIs, optimizing strategies based on data-driven insights
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