Digital Marketing Associate Job

Key Responsibilities:

1. Build campaigns, monitor budgets, and track performance, including campaign, ad set, ads, and creative validation
2. Create and validate pixels, follow defined campaign structures, and utilize best practices, QA processes, and tools

Desired Skills:

1. Proactive and solutions-focused
2. Passion for marketing and/or the digital world
3. Excellent communication and presentation skills, both written and verbal
4. Proficient in Google Ads, Google Ads Editor, Google Merchant Center
5. Knowledgeable in various campaign types such as Google Search, Google Display, Shopping, and YouTube Ads
6. Advanced knowledge of Microsoft Excel
7. Capable of strategizing SEM campaigns and aligning them with overall digital marketing strategy
8. Understanding and implementation of funnel approaches, including measurement of events like add-to-cart and checkout on websites, and building-related audiences
9. Skilled in tracking and setting up all events through Google Tag Manager
10. Ability to analyze data from sources like Google Analytics and Hotjar to find insights for growth
11. Creative input and A/B testing skills, including strategizing on creatives, mapping them to relevant audiences, and testing different versions and formats
12. Identifying new opportunities to grow revenue and sales

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