We are looking for a dynamic and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and optimizing digital marketing campaigns to drive brand awareness. We are looking to onboard highly skilled individuals who are eager to take on cutting-edge challenges and join one of the fastest-growing FinTech companies in the Lending/Treasury industry.
Key Responsibilities:
1. Manage social media accounts, including creating a content calendar, scheduling posts, engaging with followers, and analyzing performance
2. Use SEO-rich content for websites, blogs, and social media
3. Identifying the latest trends in FinTech, Banking, and Technology and creating unique viral content
4. Collaborate with the branding and sales teams to ensure that all digital marketing efforts align with overall marketing goals
5. Stay up to date with algorithm changes in different social media platforms
6. Evaluating essential metrics that affect website traffic and target audience with Google Analytics and other analytical tools
7. Run paid advertising campaigns across various platforms, including Google AdWords, Facebook Ads, LinkedIn Ads, YouTube Ads, and Email marketing.
8. Measure and report the performance of all digital marketing & content campaigns and assess against goals (ROI and KPIs).
9. Developing and monitoring campaign budgets
Measure and showcase the growth, report on campaign performance
10. Making recommendations for optimization and identifying areas for improvement
How we ll support you:
1. Coaching, support, and encouragement from experts in your team
2. Access to a wide range of learning opportunities to support your growth and development
3. Transparent performance-based compensation schemes
4. Contemporary work-life balance policies and wellbeing activities
5. Group insurance, Provident Fund, Gratuity, Parent Insurance, ESOPs, Upskilling allowances, Medical Allowances
6. Flexible work schedule
7. 5 days a week
Knight FinTech is a new-age banking technology company that provides full-stack banking tech solutions in the domains of Co-lending, Lending, and Treasury.
Knight FinTech leverages cutting-edge technologies to simplify complex banking problems using Cloud-first, API-driven solutions. Knight FinTech's powerful suite of banking infrastructure solutions, coupled with flexible and secure middleware deeply integrates with legacy systems without displacing the existing systems, while bringing process efficiency, automation, and scalability at affordability.
Knight Fintech is proudly serving over 70 Financial Institutions (Banks & NBFCs), including 8 of 12 public sector banks and prominent private sector banks.
With headquarters in Mumbai and Singapore and 10 offices across 4 states, Knight FinTech has been able to create a mark in the Indian Banking Industry and is backed by marquee domestic and international investors.
