Digital Marketing Executive Fresher Job

Key responsibilities:

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
2. Design, build, and maintain our social media presence
3. Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Plan, execute, and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize the user experience
8. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
9. Instrument conversion points and optimize user funnels
10. Collaborate with agencies and other vendor partners
11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Other responsibilities:

1. Perform research on current benchmark trends and audience preferences
2. Design & implement social media strategy to align with business goals
3. Set specific objectives & report on ROI
4. Generate, edit, publish, & share engaging content daily (e.g. original text, photos, videos, & news)
5. Monitor SEO & web traffic metrics
6. Collaborate with other teams like marketing, sales, & customer service to ensure brand consistency
7. Communicate with followers, respond to queries in a timely manner, & monitor customer reviews
8. Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures, & blog layout)
9. Suggest & implement new features to develop brand awareness like promotions and competitions

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