Digital Marketing Executive Fresher Job

Key responsibilities:

1. Understand the basics of DSPs, SSPs, and DMPs with a proper grasp of the entire programmatic, demand, and supply ecosystem
2. Manage campaigns, analyze revenue versus cost, and make daily optimizations.
3. Handle multiple self-serve platforms
4. Gain an understanding of and be hands-on with in-house/3rd party tracking platforms, different marketing channels, ad formats, MMP platforms, etc.
5. Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders
6. Assist partners through email, phone, online presentations, screen-sharing, and in-person meetings
7. Forecast and track key account metrics
8. Stay updated by reading professional publications across different channels like LinkedIn, Twitter, etc., and maintain personal networks
9. Enhance the department and organization's reputation by taking ownership of accomplishing new and different requests and exploring opportunities to add value to job accomplishments
10. Understand the overall workflow of the company and take ownership of smaller tasks
11. Act as a liaison between partners and internal teams
12. Perform strong competitor analysis and market research

Requirements:

1. Bachelor's degree or equivalent
2. Good knowledge in digital marketing
3. Must have excellent communication skills

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