1. Develop and implement comprehensive digital marketing strategies to increase brand visibility and attract potential customers.
2. Manage and update the company website, ensuring it is visually appealing, user-friendly, and up-to-date with the latest offerings and promotions.
3. Create and manage content for various online platforms, including social media channels, blogs, and email marketing campaigns, to engage with the audience and promote our services.
4. Optimize content for search engines (SEO) to increase online visibility and drive traffic to our website.
5. Execute paid advertising campaigns on social media, Google AdWords, and other digital platforms to target potential customers effectively.
6. Analyze and report on the performance of digital marketing campaigns, using tools like Google Analytics, to measure their effectiveness and identify areas for improvement.
7. Stay up-to-date with digital marketing trends and hospitality industry insights to keep our marketing efforts innovative and effective.
8. Collaborate with other departments, such as sales and operations, to ensure marketing strategies align with overall business goals and customer experience.
9. Manage online reviews and customer feedback, responding in a timely and professional manner to maintain a positive online reputation.
Requirements:
Bachelor's degree in Marketing, Communications, or related field.
Strong understanding of digital marketing concepts and best practices, including SEO, SEM, email marketing, and social media management.
Experience with website analytics tools (e.g., Google Analytics) and content management systems.
Excellent written and verbal communication skills, with the ability to create engaging content for a variety of audiences.
