Digital Marketing Executive Job

Key responsibilities:

1. Develop and execute paid advertising strategies to drive traffic, leads, and conversions.
2. Manage, optimize, and scale paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, LinkedIn Ads, and others.
3. Conduct keyword research, audience targeting, and ad copy optimization to maximize campaign performance.
4. Monitor and analyze campaign performance data to identify trends, insights, and opportunities for improvement.
5. Provide regular reporting on key metrics and KPIs, and make data-driven recommendations for campaign optimization.
6. Stay up-to-date with industry trends, best practices, and platform updates in paid advertising.
7. Collaborate with internal teams, including design, content, and sales, to align paid advertising initiatives with overall marketing objectives.
8. Test and iterate on ad creatives, targeting parameters, and landing page experiences to improve campaign performance.
9. Manage advertising budgets effectively to ensure maximum ROI and efficiency.
10. Stay informed about changes in digital advertising regulations and compliance requirements.

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