Digital Marketing Executive Job

Key responsibilities:

Responsibilities:

1. Assist in formulating strategies to build a lasting digital connection with consumers
2. Plan and monitor the ongoing company presence on social media platforms (Instagram, Twitter, Facebook, etc.)
3. Launch optimized online adverts through platforms like Google Adwords, Facebook, etc. to increase company and brand awareness
4. Actively involved in SEO efforts (keyword, image optimization, etc.)
5. Prepare online newsletters and promotional emails and organize their distribution through various channels
6. Provide creative ideas for content marketing and update websites
7. Collaborate with designers to improve user experience
8. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
9. Acquire insight into online marketing trends and keep strategies up-to-date
10. Maintain partnerships with media agencies and vendors

Preferred Skills:

1. Proven experience as a Digital Marketing Executive or similar role
2. Excellent understanding of digital marketing concepts and best practices
3. Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM
4. Working knowledge of ad serving tools (e.g., DART, Atlas)
5. Working knowledge of programmatic marketing and tools such as Taboola, Adgebra, etc.
6. Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.)
7. Skills and experience in creative content writing
8. Analytical mindset and critical thinking
9. Excellent communication and interpersonal skills
10. Relevant degree in marketing or a relevant field

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