Digital Marketing Executive Job

The 'Digital Marketing Executive' will play a crucial role in enhancing our online presence and driving engagement across various digital channels. This role involves managing SEO strategies, creating and optimizing LinkedIn campaigns, designing engaging posters, and crafting compelling content. The ideal candidate will have a strong understanding of digital marketing tactics, a creative flair, and a passion for data-driven results.

Key Responsibilities:

1. SEO management:
- Develop and implement effective SEO strategies to improve search engine rankings and drive organic traffic.
Conduct keyword research, on-page optimization, and technical SEO audits.
Monitor, analyze, and report on SEO performance metrics and adjust strategies as needed.

2. LinkedIn campaigns:
- Create, manage, and optimize LinkedIn ad campaigns to increase brand visibility and generate leads.
- Develop targeted LinkedIn strategies to engage with key stakeholders and industry professionals.
- Analyze campaign performance and provide actionable insights for improvement.

3. Poster creation:
- Design visually appealing and effective posters for various digital and print marketing initiatives.
- Collaborate with the marketing team to ensure design consistency with brand guidelines.
- Use graphic design tools (e.g., Adobe Creative Suite, Canva) to produce high-quality visuals.

4. Content writing
- Write engaging and persuasive content for websites, blogs, social media, email campaigns, and other marketing materials.
- Ensure content is aligned with brand voice and SEO best practices.
- Edit and proofread content to maintain high standards of quality and accuracy.

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