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Digital Marketing Executive Job

Digital Marketing Executive

Work Genie Technologies

Chennai

Start date

Starts Immediately

CTC (ANNUAL)

₹ 2,00,000 - 5,00,000 ₹ 2,00,000 - 5,00,000 /year

Experience

1-2 years

1-2 years experience

Apply By

6 Sep' 24

Posted few hours ago

Job

2 applicants

About the job

Key responsibilities:

1. Build, plan, and implement the overall marketing strategy with an emphasis on digital mediums in B2B environments
2. Maintain and refine prospect databases and mailing lists based on marketing activity
3. Deploy and manage effective email marketing campaigns, including automated and drip email campaigns
4. Budget, plan, and execute PPC and PPM campaigns across multiple channels, with specific emphasis on LinkedIn and Google
5. Drive on-page and off-page (link building) SEO initiatives
6. Review technical SEO issues and recommend fixes
7. Perform keyword research in coordination with our business objectives, uncover new keyword opportunities
8. Manage social media accounts on LinkedIn, Facebook, Twitter, and other media platforms to be in sync with all marketing messaging
9. Make sense of data to analyze what's working and what's not, and utilize the insights to continuously optimize performance
10. Work with designers, content writers, and engineering teams to deliver emailers, banners, landing pages, and other artifacts and collateral as required

Skill(s) required

Digital Marketing Email Marketing Facebook Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Media Marketing

Earn certifications in these skills

Learn Social Media Marketing

Learn Search Engine Marketing

Learn SEO

Learn Facebook Marketing

Learn Email Marketing

Who can apply

1. Candidates with minimum 1 years of experience.

2. Those who are from or open to relocate to Chennai and neighboring cities

Other requirements

1. Should have at least 1-2 years of experience, specifically in B2B companies

2. Experience working in IT services & related go-to-market

3. Experience in demand generation, email marketing, Linked In, AdWords campaigns, SEO, keyword research, and other common digital marketing channels

4. Prior experience in using marketing automation software to generate traffic, convert visitors into leads and then nurture them into converted customers via dynamic workflows

5. Familiarity with HTML/CSS/JavaScript

Desired Skills:

1. Must be a creative thinker with excellent listening and communication skills

2. Ability to manage through complexity and ambiguity

3. Independent problem solver: ability to create, be mentored, and effectively tackle difficult problems on your own

4. A strategic thinker with capabilities for driving innovative ideas and their independent implementation

5. Ability to manage stakeholders; exhibit a high level of interpersonal skills and communication skills

6. Project management skills

7. Experience developing junior members of the team and building engagement

Salary

Annual CTC: ₹ 2,00,000 - 5,00,000 /year

Number of openings

About Work Genie Technologies

Work Genie Technologies is a training Institute. We provide training and placement assistance to candidates.

Activity on Internshala

Hiring since July 2024

2 opportunities posted