The organization is a leading toy company known for creating fun, educational, and innovative products that inspire curiosity and learning in children.
Role Overview: As the Email Marketing Professional, you will be responsible for developing and executing email marketing strategies that drive engagement, retention, and revenue. You will oversee all aspects of email marketing, including campaign planning, content creation, list segmentation, A/B testing, performance analysis, and optimization. Your goal will be to create compelling email campaigns that resonate with our audience and contribute to the overall growth of the brand.
Key Responsibilities:
1. Email Marketing Strategy:
a. Develop and implement a comprehensive email marketing strategy that aligns with the company's goals and objectives.
b. Plan and execute email campaigns to promote products, engage customers, and drive sales across different segments.
2. Campaign Management:
a. Design, build, and deploy email campaigns, including newsletters, promotional offers, product launches, and event invitations.
b. Collaborate with the creative team to ensure email content is engaging, visually appealing, and aligned with brand guidelines.
3. List Management & Segmentation:
a. Manage and grow the email subscriber list through acquisition strategies and retention initiatives.
b. Segment email lists based on customer behavior, demographics, and other relevant factors to deliver targeted and personalized content.
4. A/B Testing & Optimization:
a. Conduct A/B testing on subject lines, content, design, and send times to optimize campaign performance.
b. Continuously analyze email campaign results to identify areas for improvement and implement best practices.
5. Performance Analysis & Reporting:
a. Track and measure the success of email campaigns using key metrics such as open rates, click-through rates, conversion rates, and ROI.
b. Provide regular reports on email marketing performance and insights to inform future campaigns and strategies.
6. Automation & Personalization:
a. Develop and manage automated email workflows, such as welcome series, cart abandonment, and post-purchase follow-ups.
b. Implement personalization strategies to enhance customer experience and engagement.
7. Ensure all email marketing activities comply with legal regulations and best practices, including GDPR and CAN-SPAM.
