Digital Marketing Executive Job

Key responsibilities:

1. Develop & manage advertisements on Google & Meta as per changing audience.
2. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
3. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
4. Optimize copy and landing pages for paid search engine marketing campaigns.
5. Conduct thorough keyword research to identify high-value search terms and phrases relevant to our target audience and business objectives.
6. Perform on-page optimization, including optimizing meta tags, headings, and content, to improve search engine rankings and user experience.
7. Develop and execute content strategies that align with SEO best practices, including creating high-quality, optimized content for website pages, blogs, and other digital assets.
8. Implement technical SEO best practices to improve website performance, visibility, ranking, including site speed, mobile-friendliness, and crawl ability.
9. Manage and execute link building campaigns to acquire high-quality backlinks and improve the website's authority and credibility.
10. Monitor and analyze SEO performance using tools such as Google Analytics and Search Console, and provide regular reports on key metrics and insights.
11. Collaborate with cross-functional teams, including content marketing & web development to ensure alignment of SEO strategies with overall marketing objectives.
12. Continuously test and iterate on SEO strategies to drive continuous improvement and achieve business goals.

Qualifications:

1. Bachelor's degree in marketing, communications, or related field preferred.
2. Proven experience as an SEO Specialist or similar role, with a track record of improving organic search performance.
3. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
4. Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, or similar platforms.
5. Strong analytical skills and the ability to interpret data to make informed decisions.
6. Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
7. Creative thinking and problem-solving abilities, with a focus on driving results and achieving business objectives.

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