Digital Marketing Executive Job

Key responsibilities:

1. Act as the key enabler in the development of digital strategy for a client, or a group of clients
2. Lead campaign planning and execution across various digital platforms including but not limited to Meta and Google AdWords
3. Have adequate knowledge of social media, email marketing, and content marketing to be able to plan campaigns on digital overall
4. Be well-versed with ad formats, specs, and guidelines and should be able to give directions on the same for asset development
5. Track and deliver on campaign-level KPIs, while controlling overall ROI and managing monthly, quarterly, and annual budgets
6. Monitor and analyze the performance of digital campaigns, leveraging data insights to optimize performance and drive improvement
7. Discuss digital media planning and initiatives with clients

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