1. Efficient and consistent Lead Generation and its cost optimization
2. Develop and execute PPC strategies to generate high-quality leads and drive conversions across platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and others
3. Conduct keyword research, ad copywriting, and ad creative optimization to maximize click-through rates (CTR) and conversion rates
4. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis
5. Stay up-to-date with industry trends, best practices, and algorithm updates in PPC advertising, and adapt strategies accordingly to maintain competitiveness
6. Provide regular reports and analysis to stakeholders, highlighting key performance metrics, insights, and recommendations for optimization
7. Implementing conversion strategies and improving marketing results
8. Researching and analyzing competitors and identifying new promotion opportunities
9. Regularly review and optimize all advertising campaigns for positive ROAS
Skills Required:
1. 2 years of experience in digital marketing with a strong focus on PPC advertising and lead generation
2. Bachelor's degree/diploma in Marketing, Business Administration, or a related field
3. Expertise in PPC platforms such as Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Ads, and other social media platforms
4. Proven track record of successfully managing PPC Campaigns and delivering measurable results in terms of volume, quality, and ROI
5. In-depth understanding of PPC best practices, bidding strategies, keyword research, ad targeting, and campaign optimization techniques
6. Excellent communication and collaboration skills.
7. Creative thinking and problem-solving abilities with a passion for staying ahead of industry trends and best practices
2. Those who are from or open to relocate to Gurgaon and neighboring cities
Other requirements
1. This is a profile of Performance Marketing only, so those candidates who are interested in performance marketing and have relevant experience can only apply
2. Expertise in PPC platforms such as Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Ads, and other social media platforms. (this is a must)
OSV's services are integrated to lower operational expenditure and increase business efficiencies for the clients. OSV's integrated and IT-backed multi-modal network of air, road, and rail coupled with free trade warehousing, allows us to provide customized Supply Chain Solutions to customers across industries.
With our elaborate and extensive network, we make sure that we provide the most effective logistical solutions that add value to the customer's supply chain requirements. OSV has grown its presence in this segment of the logistics business with value-added services to all our customers. OSV's Logistics range of services extends across six core categories: Free trade warehousing, International logistics, Custom clearances, 3PL, Consolidation, and value-added services.
