Digital Marketing Executive Job

We are seeking a dynamic and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing strategies to enhance brand awareness, increase website traffic, and generate leads. The role requires expertise in SEO, SEM, social media marketing, email marketing, and content marketing.

Key responsibilities:

A. SEO & SEM Management:
1. Develop and implement SEO strategies to improve website ranking.
2. Perform keyword research and optimize website content.
3. Manage and optimize PPC campaigns (Google Ads, Bing Ads).
4. Analyze and report on website performance using tools like Google Analytics and Search Console.
B. Social Media Marketing:
1. Plan and execute social media campaigns across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
2. Create engaging content, including posts, videos, and graphics.
3. Monitor audience engagement and optimize campaigns based on performance.
4. Manage paid social media advertising campaigns.
C. Content Marketing:
1. Develop and manage content marketing strategies to drive traffic.
2. Work with content writers to create blogs, articles, and website content.
3. Optimize content for SEO and user engagement.
D. Email Marketing:
1. Plan and execute email marketing campaigns.
2. Create and design email templates to enhance engagement.
3. Monitor campaign performance and optimize for better results.
E. Performance Analysis & Reporting:
1. Track and measure the performance of digital marketing campaigns.
2. Prepare reports on key metrics and provide insights for improvement.
3. Stay updated with the latest digital marketing trends and tools.

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