Digital Marketing Executive Job

Job Title: Digital Marketing Executive
Experience: 1 Year
Location: New Town , Kolkata
Job Type: Full-time
Address- NH12, Action Area IIE, Newtown, New Town, West Bengal 700157

We are seeking a motivated and results-driven Digital Marketing Executive to join our dynamic team. With 1 year of hands-on experience, you will contribute to developing and executing online marketing strategies aimed at driving traffic, increasing engagement, and improving brand visibility across digital platforms. This role provides an excellent opportunity for someone looking to expand their career in digital marketing.

Key responsibilities:

1. Develop and implement digital marketing strategies to increase online presence and achieve marketing objectives.
2. Manage and optimize social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.) to engage with the target audience.
3. Create and schedule engaging content for blogs, social media platforms, and email campaigns.
4. Assist in the execution of SEO and SEM strategies to improve website ranking and drive traffic.
5. Monitor and analyze website performance using tools like Google Analytics and provide insights for continuous improvement.
6. Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI.
7. Conduct keyword research and implement SEO best practices to improve organic search rankings.
8. Collaborate with the creative team to develop visually appealing content that aligns with brand guidelines.
9. Track and report on the performance of campaigns, analyzing data and presenting key findings.
10. Stay up-to-date with the latest digital marketing trends, tools, and best practices.
11. Assist with email marketing campaigns, including design, testing, and reporting.

Qualifications:

1. 1 year of experience in digital marketing or a related field.
2. Solid understanding of digital marketing concepts and strategies (SEO, SEM, social media, email marketing, etc.).
3. Proficient in tools like Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools (e.g., Ahrefs, SEMrush, etc.).
4. Experience with content creation for social media and websites.
5. Knowledge of email marketing platforms (Mailchimp, Constant Contact, etc.).
6. Strong communication skills and the ability to work collaboratively in a team.
7. Creative mindset with attention to detail and a passion for digital marketing.
8. Ability to analyze data, generate reports, and make data-driven decisions.
9. Bachelor's degree in marketing, communications, business, or a related field is a plus.

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