Responsibilities and duties
Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.
Manage and oversee our marketing campaigns across multiple channels, including social media (Facebook, Instagram, LinkedIn), email, and SEO/SEM.
Analyze market and consumer behavior trends to adjust our strategies and campaigns for better engagement.
Coordinate with our sales team to align marketing strategies with sales objectives.
Produce and manage engaging content for our website, blogs, and newsletters.
Track the effectiveness of our marketing campaigns and report findings to the senior marketing team.
Required skills and experience
Bachelors degree in marketing, business administration, or a related field or equivalent experience or training
Proven experience in digital marketing, including SEO/SEM, email marketing, and social media management.
Proficiency in Google Analytics, Google AdWords, and CRM software such as Salesforce.
Excellent analytical skills for interpreting marketing data and making informed decisions.
Solid project management skills and the ability to oversee multiple campaigns simultaneously.