Digital Marketing Executive Job

Key Responsibilities:

1. Social Media Management: Actively manage and grow presence on Instagram, Facebook, YouTube, and LinkedIn. Create engaging video content, edit, and publish them effectively. Foster online communities and interact with followers. Track key metrics (e.g., reach, engagement, conversions) and generate reports.
2. Content Marketing: Develop and publish high-quality blog posts relevant to the target audience. Create compelling content for all social media platforms. Plan, execute, and monitor email campaigns (e.g., newsletters, promotions).
3. Search Engine Optimization (SEO): Optimize website content (e.g., keywords, meta descriptions) for search engines. Build high-quality backlinks to improve website ranking.
4. Paid Advertising: Run and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads. Optimize ad campaigns for maximum ROI (Return on Investment).
5. Landing Page Creation: Design and develop high-converting landing pages for specific marketing campaigns.
6. Website Management: Ensure website functionality and user experience. Implement website updates and improvements.
7. Lead Generation: Develop and implement strategies to attract and capture leads. Utilize lead magnets (e.g., ebooks, webinars) to incentivize conversions.
8. Student Strategies: Develop and implement strategies to attract and retain students. Create engaging content and campaigns specifically for students.
9. Analytics & Reporting: Track key performance indicators (KPIs) across all marketing channels. Analyze data and generate reports to measure campaign effectiveness. Use data to make informed decisions and optimize marketing efforts.

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