Digital Marketing Executive Job

Key responsibilities:

1. Digital Strategy

- Develop and implement an integrated digital marketing strategy aligned with overall business objectives.
- Define clear goals, target audience segments, and key performance indicators (KPIs) to measure success.

2. Website Management/SEO
- Develop and execute a comprehensive SEO strategy aligned with digital marketing objectives, staying updated with industry trends and algorithm changes.
- Conduct keyword research to identify relevant and high-performing keywords, integrating them strategically into website content.
-Implement On-page SEO best practices to optimise website pages, including meta tags, headers, and internal linking.
-Conduct technical SEO audits to address website performance issues and work with developers to implement improvements.
-Utilise web analytics tools to track website performance metrics, including organic traffic, keyword rankings, and conversions, and generate regular reports for continuous improvement.
-Off-page SEO involves external strategies to boost website rankings, link building, guest blogging, etc.

3. Social Media Management
-Monitor the organisation's social media accounts, ensure brand consistency in all messages, produce reports, etc.
-Create relevant and versatile content to engage target audiences, promote our brand and drive engagement, and other objectives according to product/services.
-Report and analyse the performance of social media campaigns and provide insights on performance metrics.
-Manage outreach with third-party influencers and plan live events, webinars or conferences.
-Led and instructed cross-functional teams (content, graphics, marketing) in a fast-paced environment.
-Develop content calendars, schedule posts, and engage with followers to foster community interaction and brand loyalty.

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