Digital Marketing Manager Job

As a Digital Marketing Manager, you will be responsible for managing all aspects of digital marketing campaigns.What you will do:-Planning and executing all web, SEM, database marketing, PLA, and display advertising campaigns on the basis of CPA, ROAS-Identifying trends and insights, and optimizing spend and performance based on the insights-Planning, executing, and measuring experiments and conversion tests-Collaborating with internal teams to create landing pages and optimizing user experience-Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels, customer touchpoints and funnels-Identifying critical conversion points and drop off points and optimizing user funnels-Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)-Identifying trends and insights, and optimizing spend and performance based on the insights-Being responsible for measuring the deliverables for each and every Campaigns in terms TG, ROAS, CPA, CTR, Funnels, Impression, Keywords What you need to have:-Hands on experience on Facebook Business Manager and Google Adword is required-Sound knowledge into PPC-Proven working experience into Ecommerce and PPC -Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate-Strong analytical skills and data-driven thinking-Up-to-date knowledge on the latest trends and best practices in PPC and measurement-In-depth, hands-on experience in Facebook Marketing and Google Adwords-Experience with A / B and multivariate experiments-Experience in optimizing landing pages and user funnels-Candidates with e commerce marketing experience are preferred

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Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.