Digital Marketing Manager Job

Company Overview
Aubree Haute Chocolaterie, nestled in the heart of Bengaluru, has been serving exquisite cakes, desserts, and chocolates since 2011. For more info, visit https://shop.aubree.in/
Job Overview
We are looking for a dynamic and experienced Digital Marketing Manager to join our team at Aubree Chocolaterie in Bengaluru. This is a mid-level, full-time position, requiring between 4 to 6 years of work experience. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Qualifications and Skills
Candidates from any educational background will be considered.
Proven experience in SEO, optimizing websites for search engines, and improving search engine rankings (Mandatory skill).
Expertise in social media marketing, crafting engaging content across platforms like Instagram, Facebook, and Twitter (Mandatory skill).
Strong content marketing skills, capable of creating compelling content to drive engagement and conversion (Mandatory skill).
Proficiency in SEM to manage and optimize paid search campaigns, enhance brand presence, and increase traffic.
Experience in email marketing, utilizing email campaigns to maintain customer relations and promote offerings.
Competence in data analysis to interpret metrics & insights and modify marketing strategies accordingly.
Understanding of marketing strategy to align with business goals, and creating effective marketing plans.
Knowledge of digital advertising to implement innovative ad campaigns and increase reach effectively.
Candidates residing in Bangalore are required.

Roles and Responsibilities
Develop and implement comprehensive digital marketing strategies across various channels to enhance brand presence.
Lead SEO initiatives to improve site visibility and organic search rankings effectively.
Oversee social media marketing campaigns, ensuring content is engaging and resonates with our audience.
Create and manage content marketing strategies, producing valuable content to attract and convert target groups.
Optimize SEM campaigns to drive customer acquisition and increase online traffic.
Utilize email marketing techniques to foster relationships with customers and promote brand loyalty.
Analyze data from various sources to make informed decisions and refine marketing strategies.
Coordinate with cross-functional teams to ensure cohesive and impactful marketing initiatives.

Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.