Digital Marketing Manager Job

Key Responsibilities:

1. Team Leadership: Lead, mentor, and support the SEO team, including executives, analysts, and interns, ensuring the delivery of top-notch results.
2. Strategic Planning: Design and execute robust SEO strategies to boost organic visibility, website traffic, and search engine rankings across various platforms.
3. Keyword Strategy: Supervise keyword research efforts to uncover opportunities for content creation and optimization.
4. Optimization Techniques: Oversee the implementation of on-page and off-page SEO techniques, such as content refinement, link building, and technical SEO enhancements.
5. Performance Monitoring: Track, evaluate, and provide insights on SEO performance through tools like Google Analytics, Google Search Console, and other industry-standard software.
6. Content Coordination: Collaborate with content teams to ensure adherence to SEO best practices and optimize content for search engines effectively.
7. Technical Expertise: Partner with the web development team to ensure proper integration of SEO principles in newly developed code and website features.
8. Market Analysis: Conduct periodic competitor research to maintain a competitive edge and identify growth opportunities.
9. Continuous Learning: Stay informed about the latest industry trends, search engine algorithm updates, and best practices in SEO.
10. Reporting: Prepare detailed and insightful reports for clients or senior management, showcasing the outcomes and effectiveness of SEO strategies.

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