Digital Marketing Manager Job

The digital marketing manager will oversee the digital marketing strategy for the company. They will develop and execute online marketing campaigns, manage the digital marketing team, and ensure a strong online presence across all digital channels. This role requires a deep understanding of digital marketing strategies, tools, and techniques, as well as strong leadership and communication skills.

Key Responsibilities:

1. Develop and Implement Digital Marketing Strategies:
- Create and execute comprehensive digital marketing plans to increase brand awareness, generate leads, and drive conversions
- Plan and manage digital marketing campaigns, including email marketing, SEO/SEM, social media, and display advertising
- Analyze and optimize the performance of digital campaigns using data-driven insights and industry best practices
2. Manage and Optimize Online Presence:
- Oversee the company's website, ensuring it is optimized for user experience, SEO, and conversions
- Manage content creation, ensuring it is consistent with the brand's voice and tailored to target audiences
- Lead the creation and distribution of engaging content across all digital channels, including blogs, social media, and email newsletters
3. Lead and Manage the Digital Marketing Team:
- Supervise and mentor the digital marketing team, ensuring projects are delivered on time and meet the company's objectives
- Collaborate with internal teams to align marketing efforts with product launches, sales goals, and customer service initiatives
- Coordinate with external agencies and vendors to ensure all digital marketing initiatives are on brand and on budget
4. Monitor and Report on Performance:
- Track, measure, and report on the performance of all digital marketing campaigns using tools such as Google Analytics, HubSpot, etc.
- Provide actionable insights and recommendations based on campaign data to improve future marketing efforts
- Stay updated with the latest trends and changes in digital marketing, and ensure the company's strategies remain current and effective

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