Digital Marketing Manager Job

Key Responsibilities:

(a) Strategic planning:
1. Develop and implement comprehensive marketing strategies that align with the company s business goals.
2. Conduct market research to identify opportunities and monitor industry trends.

(b) Campaign management:
1. Plan, execute, and manage marketing campaigns across various channels (digital, print, social media, etc.).
2. Analyze campaign performance and optimize strategies for maximum ROI.


(c) Brand management:
1. Ensure consistent messaging and branding across all marketing materials and channels.
2. Enhance brand positioning and market presence through innovative marketing initiatives.

(d) Team leadership:
1. Lead, mentor, and develop a team of marketing professionals.
2. Foster a collaborative and creative work environment.

(e) Budget management:
1. Develop and manage the marketing budget, ensuring efficient allocation of resources.
2. Monitor expenditures and optimize costs without compromising quality.

(f) Collaboration and communication:
1. Work closely with sales, product development, and clients to ensure cohesive marketing efforts.
2. Communicate marketing strategies and results to senior management.

(g) Content creation:
1. Oversee the creation of compelling content for various platforms, including Facebook, Instagram, WhatsApp and SMS campaigns.
2. Collaborate with graphic designers and external agencies.

(h) Digital marketing:
1. Utilize SEO, SEM, email marketing, and social media strategies to drive traffic and engagement.
2. Stay updated on digital marketing trends and tools to implement best practices

Qualifications:

1. Education: Bachelor s degree in marketing, business administration, or a related field. A Master s degree is a plus.
2. Experience: 5+ years of experience in marketing, with at least 2 years in a managerial role.

Skills:

1. Strong understanding of digital marketing and SEO.
2. Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms)

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